WVU :: Perley Isaac Reed School of Journalism

Journalism School Course Descriptions

Advertising
Broadcast News
Integrated Marketing Communications (IMC)
Journalism
News-Editorial
Public Relations
Summer School & Minor Programs

Advertising (ADV)

ADV 215. Principles of Advertising. 3 Hr. (Open to all University students.) An introduction to all sides of the advertising field and to the process, quantitative, strategic and aesthetic, by which the sales message is planned, produced and delivered. This is the first advertising course for Advertising Majors and must be taken as a pre-requisite for other courses in the sequence.

ADV 315. Advertising Copywriting. 3 Hr. PR: ADV 215 and admission to School of Journalism. Writing advertising copy and designing effective layouts. Elements of effective advertising: creating strategies, building campaigns, writing and rewriting, and preparing roughs and comps. Developing a portfolio. Emphasis on print advertising. (Should be taken in combination with ADV 403.)

ADV 401. Retail Advertising. 3 Hr. PR: ADV 315 and ADV 403. Principles and practices of retail advertising. Planning and budgeting; copy preparation and layout, evaluation and selection of media; outdoor advertising, specialty advertising.

ADV 403. Advertising Media Analysis. 3 Hr. PR: ADV 215. Coreq: ADV 315. Theory, evaluation and selection of advertising media for a variety of market situations. Market analysis, media characteristics, sources of media data, and development of a media plan.

ADV 410. Graphic Design. 3 Hr. PR: ADV 215. Design layouts for print media. Includes buying, supervising, and scheduling of art, typography, and print material. (2 Hr. lec, 2 Hr. lab).

ADV 451. Direct Marketing. 3 Hr. PR: ADV 315 and ADV 403. An examination of the concepts, strategies and applications involved in direct marketing. Measurability, accountability, lists, data and the integration of direct marketing program into total marketing efforts are discussed.

ADV 459. Campaigns. 3 Hr. PR: ADV 315 and ADV 403 and JRL 421 and senior standing. The capstone course in the undergraduate advertising curriculum. The course is designed to give students the opportunity to integrate all prior learning and apply it to the development of an advertising campaign for a real-world client. The actual output of the course will be a written plans book and a formal campaign presentation. (Should be taken the final semester before graduation.)

ADV 490. Teaching Practicum. 1-3 Hr. PR: Consent. Teaching practice as a tutor or assistant. (Course will be graded Pass/Fail.)

ADV 491. Professional Field Experience. 1-l8 Hr. PR: Consent. (May be repeated up to a maximum of 18 Hours.) Prearranged experiential learning program, to be planned, supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development. (Course will be graded Pass/Fail.)

ADV 493A-Z. Special Topics. 1-6 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses.

ADV 494A-Z. Seminar. 1-3 Hr. PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty.

ADV 498. Honors. 1-3 Hr. PR: Students in Honors Program and Consent by the Honors Director. Independent reading, study, or research.

ADV 539. Seminar in Advertising Management Problems. 2 Hr. PR: Major or minor in advertising. Application of the study of advertising research, law, and theory in the preparation of a national advertising campaign. Aspects of campaign. Aspects of the campaign to cover marketing, research, creative, media, sales promotion, and presentation

ADV 593A-Z. Special Topics. I, II, S. 1-6 Hr. A study of contemporary topics selected from recent developments in the field.

Broadcast News (BN)

BN 191A. Special Topics. 1-3 Hr.

BN 215. Electronic Media & Society. 3 Hr. (Open to all University students.) Survey of the electronic media industry with an emphasis on the role of broadcast journalism in society. Covers historical development, regulation, industry standards, ethics, international media, and contemporary issues.

BN 293A-Z. Special Topics. 1-3 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses.

BN 319. Broadcast News Writing. 3 Hr. PR: Admission to School of Journalism and JRL 215. Gathering, researching, and evaluating facts; reporting and writing news for radio and television; editorial decision making and responsibility; broadcast news ethics. (Lab fees will be assessed for this course.)

BN 385. Radio and Audio Reporting. 3 Hr. PR: BN 319. Writing and reporting news for radio and other digital audio sources. Lec./Lab. (Lab fees assessed for this course.)

BN 386. Beginning Television Reporting. 3 Hr. PR: BN 319. Reporting, writing and producing stories for television news using digital video technology: emphasis on visual storytelling, editorial decision-making, and ethical and legal considerations. (Lab fees will be assessed for this course.)

BN 486. Broadcast Bureau Reporting. 3 Hr. PR: BN 386 and BN 319. Students work with KDKA producers and news directors to develop, report and shoot stories to air on

KDKA-TV. The instructor will hold weekly conferences to further develop writing and reporting skills learned in previous courses.

BN 487. Advanced TV Reporting & Producing. 3 Hr. PR: BN 386. Reporting, writing and producing television news stories using advanced production techniques; producing stories for cable or broadcast television. Work may be aired on local or regional broadcast or cable stations. (Lab fees will be assessed for this course.)

BN 488. Video Production. 1 Hr. PR: BN 386. This course is designed to teach broadcast journalism students advanced digital video and audio techniques for news productions, including field reports, newscasts, and studio-based programs; principles and theories of news production.

BN 490. Teaching Practicum. 1-3 Hr. PR: Consent. Teaching practice as a tutor or assistant. (This course will be graded Pass/Fail.)

BN 491. Professional Field Experience. 1-18 Hr. PR: Consent. (May be repeated up to a maximum of 18 Hours.) Prearranged experiential learning program, to be planned, supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development. (Course will be graded Pass/Fail.)

BN 493A-Z. Special Topics. I, II, S. 1-6 Hr. A study of contemporary topics selected from recent developments in the field.

BN 494A-Z. Seminar. 1-3 Hr. PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty.

BN 496. Senior Thesis. 1-3 Hr. PR: Consent.

BN 498. Honors. 1-3 Hr. PR: Students in Honors Program and Consent by the Honors Director. Independent reading, study, or research.

BN 517. Contemporary Issues in Broadcast News. 3 Hr. Open to graduate journalism students and to journalism seniors with a 3.0 grade point average, consent. In-depth

study of contemporary issues in broadcast journalism; role of television news in society, fairness and objectivity in news presentation, economic and organizational influences, criticism of television news formats. Individual papers on selected topics.

BN 590. Teaching Practicum. 1-3 Hr. Supervised practice in college teaching of Broadcasting. Note: This course is intended to insure that graduate assistants are adequately prepared and supervised when they are given college teaching responsibility. It will also present a mechanism for students not on assistantships to gain teaching experience. (Course may be graded S/U.)

BN 591. Advanced Topics. 1-6 Hr. PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses.

BN 592. Directed Study. 1-6 Hr. Directed study, reading, and/or research.

BN 593A-Z. Special Topics. 1-6 Hr. A study of contemporary

topics selected from recent developments in the field.

BN 594. Special Seminars. 1-6 Hr. Seminars arranged for advanced graduate students.

BN 695. Independent Study. 1-6 Hr. Faculty supervised study of topics not available through regular course offerings.

BN 696. Graduate Seminar. 1 Hr. PR: Consent. It is anticipated that each graduate student will present at least one seminar to the assembled faculty and graduate student body of his/her program.

BN 697. Research. 1-15 Hr. PR: Consent. Research activities, leading to thesis, problem report, research paper or equivalent scholarly project, or a dissertation.

BN 698. Thesis. 2-4 Hr. PR: Consent. Note: This is an optional course for programs that believe that this level of control and supervision is needed during the writing of their student's reports, thesis, or dissertations. Grading may be S/U.

BN 699. Graduate Colloquium. 1-6 Hr. PR: Consent. For graduate students not seeking coursework credit but who wish to meet residence requirements, use the University's facilities, and participate in its academic and cultural programs. Note: Graduate students not actively involved in coursework or research are entitled, through enrollment in his/her department's Graduate Colloquium, to consult with graduate faculty, participate in both formal and informal academic activities sponsored by his/her program, and retain all of the rights and privileges of duly enrolled students. Grading is S/U; colloquium credit may not be counted against credit requirements for master's programs.

Integrated Marketing Communications (IMC)

IMC 610. Introduction to IMC. 3 Hr. PR: Admissions to the program. Overview of advertising, public relations, direct marketing, communications, promotions and online communications.

IMC 611. Research Methods. 3 Hr. PR:IMC 610. The study of qualitative and quantitative methods common to research for IMC. Processes used for structuring focus groups, sampling, measurement, analytical procedures and data will be studied.

IMC 612. Audience Behavior. 3 Hr. PR: IMC 610 and IMC 611. Consumer decision-making, attitude development and change, segmentation, psychographics, demographics, satisfaction and cognitive dissonance.

IMC 613. IMC Brand Management. 3 Hr. PR: IMC 610 and IMC 611. This class looks at creating and communicating a brand's image. The kinds of information and research needed to create a successful brand image for a product or service will be explored.

IMC 614. IMC Media Analysis. 3 Hr. PR: IMC 610 and IMC 611. This class will be dedicated to the understanding of media planning including media selection, market analysis, and media data and plan development.

IMC 615. IMC Creative Strategy. 3 Hr. PR:IMC 610 and IMC 611 Creative strategies from an IMC perspective, including advertising, public relations, direct marketing and web-based communications.

IMC 616. Direct Marketing Communication. 3 Hr. PR: IMC 610 and IMC 611. Examines the concepts, strategies and applications involved in direct marketing communications as well as the use of database management, creative executions and communicating via the Internet.

IMC 617. IMC Sales Promotion Communications. 3 Hr. PR: IMC 610 and IMC 611. Sales promotion and its role as an IMC communications vehicle will be looked at. The effect of promotion techniques on both consumer-oriented and business-to-business audiences will be broken down and analyzed.

IMC 618. IMC Public Relations. 3 Hr. PR: IMC 610 and IMC 611. Public relations tools for marketing communications: brochures, newsletter, press kits, web pages and event promotions.

IMC 619. IMC New Media. 3 Hr. PR: IMC 610 and IMC 611. The integration of new media into an existing IMC campaign will be studied. Examines the use of new media for interactive communications, relationship marketing and customer service.

IMC 620. IMC Measurement & Analysis. 3 Hr. PR: IMC 610 and IMC 611. This class will focus on how the IMC process uses consumer based testing, budgeting and the evaluation of campaign results.

IMC 621. IMC Seminar. 3 Hr. PR: IMC 610 and IMC 611. This Class will look at IMC campaigns and issues facing IMC such as legal or ethical studies as well as new trends and polities facing the industry.

IMC 636. Campaigns. 3 Hr. PR: IMC 610 and IMC 611. This is the capstone course where the students tie together the skills developed in prior courses and learn how to integrate them into a campaign maximizing the impact of marketing communications message.

Journalism (JRL)

JRL 101. Introduction to Mass Communication. 3 Hr. (Recommended for all University students.) Mass communicator's role in developing political, social, and economic fabrics of a democratic society. Organization and function of newspapers, magazines, broadcast stations, and other principal media, including the role of advertising and public relations.

JRL 115. Journalism Orientation. 1 Hr. PR: School of Journalism Direct Admission Status. Supports first-year students to make transition from high school to college; introduces students to careers, majors in journalism; develops a better understanding of the learning process; and acquire basic academic and personal “survival skills.”

JRL 215. Media Writing. 3 Hr. PR: MDS 103 and ENGL 101 and ENGL 102 and JRL 101 with a grade of 'C' or better, passage of Journalism Qualifying Exam. Introduction to the fundamental writing and fact-gathering skills of journalism and public relations for the print and electronic media. Students must purchase a Macintosh double-density or high-density disk for class. (Lab fee will be assessed for this course.)

JRL 220. Intro to Photojournalism. 3 Hr. (Open to all University students.) Basic techniques of journalistic photography, digital imaging and editing. Students must have access to a film or digital camera. Supplies cost approximately $100.

JRL 250. Publications Problems. 1-3 Hr. PR: Admission to School of Journalism. Exploration of planning, designing, and printing problems, and dealing with print professionals. (Lab fees will be assessed for this course.)

JRL 293. Advanced Journalism Problems. 1-6 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses.

JRL 293A-Z. Special Topics. 1-6 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses.

JRL 318. Reporting for Print Media. 3 Hr PR: JRL 215 (C or better). Essentials of developing and covering a news beat. Students generate stories, cultivate sources, and discover their community. News and feature stories include police, courts, budgets, meetings, and speeches. A departmental honors section, available to students possessing superior writing skills, requires the instructor's course approval signature. (Lab fees will be assessed for this course.)

JRL 319. Copy Editing and Make-up. 3 Hr. PR: JRL 318. Students develop the skills necessary for the modern newspaper copy desk, including copy editing, working with wire service copy, headline writing, page layout and desktop production. (Lab fees will be assessed for this course.)

JRL 320. Advanced Photojournalism. 3 Hr. PR: JRL 220 or Consent. Introduction to advanced techniques and concepts in visual journalism for print and electronic media. Color, lighting, studio and digital camera techniques.

JRL 421. Mass Communications Research Methods. 3 Hr. A broad study of scientific and critical research methods as they apply to mass media practices; review of relevant sources for historical data gathering, readership, and audience analysis; evaluation of marketing and public opinion research. (2 hr. lec., 1 hr. field experience.)

JRL 431. Multimedia Reporting. 3 Hr. PR: JRL 220 or Consent. Reporting/production for online media. Ethics and role of visual journalists. Software basics and use of audio, video and still photography in online reporting.

JRL 440. Visual Storytelling for the Media. 3 Hr. PR: JRL 220 or Consent. Development of advanced practical and analytical skills in digital photojournalism, photo editing and cross-media design. Analysis of images, visual narratives, new media storytelling, digital imaging, media asset management, and ethical and social issues.

JRL 441. Internship. 3 Hr. PR: Journalism majors only and foundation courses in one of the sequences. Full-time employment for a minimum of 10 weeks under a signed contract detailing the terms of the experience. (Graded Pass/Fail.)

JRL 442. Practicum. 1-2 Hr. Journalism majors only. PR: Foundation courses in one of the sequences. Student must have a signed contract detailing terms of the learning experience. 8-20 hours per week for a minimum of 10 weeks, while taking other courses. (Graded on a Pass/Fail basis.)

JRL 489. Media Issues and Ethics. 3 Hr. PR: JRL 215. In-depth study of contemporary media issues such as right of access to media and morality and ethics in news and advertising; new FTC and FCC regulations; media responsibility to society; social responsibility of media professionals.

JRL 490. Teaching Practicum. 1-3 Hr. PR: Consent. Teaching practice as a tutor or assistant. (Graded on a Pass/Fail basis.)

JRL 491. Professional Field Experience. 1-18 Hr. PR: Consent (May be repeated up to a maximum of 18 hours). Prearranged experiential learning program, to be planned; supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development. (Graded on a Pass/Fail basis.)

JRL 493A-Z. Special Topics. 1-6 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses.

JRL 494A-Z. Seminar. 1-3 Hr. PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty.

JRL 496. Senior Thesis. 1-3 Hr. PR: Consent.

JRL 498. Honors. 1-3 Hr. PR: Students in Honors Program and consent by the Honors Director. Independent reading, study, or research.

JRL 551. Journalism of the West. 3 Hr. PR: Graduate status or consent. This course examines how journalistic writers have constructed a variety of images of the American West, both historically and in the present, through the use of readings, writing assignments, and web links.

JRL 555. Women and Minorities in the Media. 3 Hr. PR: Consent Students explore the evolution of women and minorities in the media, from the 1960s to the present. Students critically examine how marginalized groups are depicted in mass media texts, such as television, movies, and magazines.

JRL 591A-Z. Advanced Topics. 1-6 Hr. PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses.

JRL 593. Special Topics. I, II, S. 1-6 Hr. A study of contemporary topics selected from recent developments in the field.

JRL 594. Seminar. 1-6 Hr. PR: Consent. Advanced study of methodological techniques. Research project chosen from area of student's major interest. A written report of the study undertaken is required.

JRL 600. Introduction to Graduate Studies. 0 Hr. (Required of all graduate journalism students.) Designed to orient students to graduate study. (Class meets once a week.)

JRL 601. Research Methods. 3 Hr. (Required of all graduate journalism students.) Study of quantitative methods common to research in communications. An introduction to sampling, measurement, analytic procedures, and data.

JRL 604. Mass Media and Society. 3 Hr. (Required of all graduate journalism students.) Study of mass media and their role in and influence on society; includes analysis of the social, political, and economic determinants of media content and character.

JRL 620. Advanced Journalistic Writing and Research. 3 Hr. (Required of all graduate journalism students.) Study of advanced journalistic writing and research techniques. Students will practice the writing and research techniques on topics of their own choosing. Academic or popular topics may be selected.

JRL 639. Seminar in Advanced Advertising Management Problems. 3 Hr. Application of the study of current developments in aspects of integrated marketing, communications and advertising, topics may include: message strategy, segmentation, interactive marketing, public relations practices and management and media strategy. Focus is placed on current industry practices and developments.

JRL 640. Corporate Communications. 3 Hr. Conferences to examine the synergistic effects of advertising, journalism, and public relations for different kinds of corporations. Team projects and presentations.

JRL 689. Ethics of Mass Communication. 2 Hr. PR: Open to graduate journalism students and journalism seniors with a 3.0 grade point average; Consent. Introduction to ethical principles and their application in the development of mass media systems and societal changes; professional codes; case studies; current problems.

JRL 690. Teaching Practicum. 1-3 Hr. PR: Consent. Supervised practice in college teaching of Journalism. Note: This course is intended to insure that graduate assistants are adequately prepared and supervised when they are given college teaching responsibility. It will also present a mechanism for students not on assistantships to gain teaching experience. Grading may be S/U.

JRL 691. Professional Field Experience. I, II, S. 1-18 Hr. PR: Consent (may be repeated up to a maximum of 18 hours). Prearranged experimental learning program, to be planned, supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development.

JRL 692. Directed Study. 1-6 Hr. Directed study, reading, and/or research.

JRL 693. Special Topics. 1-6 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses.

JRL 694. Seminar. 1-6 Hr. PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty.

JRL 695. Independent Study. 1-6 Hr. Faculty supervised study of topics not available through regular course offerings.

JRL 696. Graduate Seminar. 1 Hr. PR: Consent. It is anticipated that each graduate student will present at least one seminar to the assembled faculty and graduate student body of his/her program.

JRL 697. Research. 1-15 Hr. Research activities leading to thesis, problem report, research paper or equivalent scholarly project, or a dissertation. Grading may be S/U.

JRL 698. Thesis. 2-4 Hr. PR: Consent. Note: This is an optional course for programs that believe that this level of control and supervision is needed during the writing of their student's reports, thesis, or dissertations. Grading may be S/U.

JRL 699. Graduate Colloquium. 1-6 Hr. PR: Consent. For graduate students not seeking coursework but who wish to meet residence requirements, use the University's facilities, and participate in its academic and cultural programs. Note: Graduate students not actively involved in coursework or research are entitled, through enrollment in his/her department's Graduate Colloquium, to consult with graduate faculty, participate in both formal and informal academic activities sponsored by his/her program, and retain all of the rights and privileges of duly enrolled students. Grading is S/U; colloquium credit may not be counted against credit requirements for master's programs.

News Editorial (N-E)

N-E 408. The Community Newspaper. 2 Hr. (Open to all University students.) Fundamental problems and techniques in operation of community newspapers.

N-E 418. Advanced Reporting. 3 Hr. PR: JRL 319 and admission to the School of Journalism or consent. Students write carefully researched stories using writing, reporting, and interviewing skills they have acquired in previous classes while applying techniques of literary journalism. The class emphasizes immersion reporting: students spend extended time with one subject to develop skills in storytelling, interviewing and organization. (Lab fees will be assessed for this course.)

N-E 420. Feature Writing. 3 Hr. PR: JRL 318 and admission to the School of Journalism or consent. Developing, writing, and editing news features, personality profiles, color pieces, issue-oriented articles and human impact stories for news, public relations and film. The course emphasizes narrative, descriptive, analytic and story-telling skills. One-on-one professor/student conferences stress story building and revision. (Lab fees will be assessed for this course.)

N-E 425. High School Publications Advising. 3 Hr. PR: JRL 319 and ADV 215. (For students seeking Journalism certification.) Emphasizes writing styles, newspaper/yearbook layout, rights and responsibilities of the teacher, students, and school system. Enrollees will construct instructional portfolios based on research and classroom discussion concepts.

N-E 426. Public Affairs Reporting. 3 Hr. PR: JRL 319 or PR 319 and admission to the School of Journalism. Students take skills learned in other News Editorial classes -writing, researching and interviewing-and apply tem to the agencies, structures and programs that make society work. They also work with local newspapers to develop and publish stories. public agencies, including circuit court, police (Lab fees will be assessed for this course.)

N-E 427. American Journalism History. 3 Hr. PR: JRL 101 HIST 152 and HIST 153 or consent. Development of media from seventeenth-century England and the American colonies; great names in journalism; and freedom of the press and its implications and impact on the nation.

N-E 428. Law of the News Media. 3 Hr. (For Journalism seniors and graduate students.) PR: Foundation courses for other sequences. The law as it affects the mass media. Considered are such areas as libel, privacy, public records, criminal pre-trial publicity, and freedom of information, obscenity.

N-E 430. Editorial and Critical Writing. 3 Hr. PR: JRL 319 or PR 319. Students will analyze news issues, write editorials, and write editorial page columns. Students will also analyze the role and content of the editorial pages in contemporary newspapers.

N-E 459. Newspaper Bureau Reporting. 3 Hr. PR: JRL 319. Students will work with editors at a West Virginia newspaper and the instructor to conceive, report, write and photograph stories for publication at the newspaper. Conferences will be held each week with newsroom editors.

N-E 490. Teaching Practicum. 1-3 Hr. PR: Consent. Teaching practice as a tutor or assistant. (Course will be graded on a Pass/Fail basis.)

N-E 491. Professional Field Experience. 1-18 Hr. PR: Consent. (May be repeated up to a maximum of 18 Hours.) Prearranged experiential learning program, to be planned, supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development. (Course will be graded on a Pass/Fail basis.)

N-E 493A-Z. Special Topics. 1-3 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses.

N-E. 494A-Z. Seminar. 1-3 Hr. PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty.

N-E 496. Senior Thesis. 1-3 Hr. PR: Consent.

N-E 498. Honors. 1-3 Hr. PR: Students in Honors Program and consent by the Honors Director. Independent reading, study or research.

N-E 590. Teaching Practicum. 1-3 Hr. PR: Consent. Supervised practice in college teaching of News Editorial. Note: This course is intended to insure that graduate assistants are adequately prepared and supervised when they are given college teaching responsibility. It will also present a mechanism for students not on assistantships to gain teaching experience. Grading will be S/U.

N-E 591. Advanced Topics. 1-6 Hr. PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses.

N-E 593A-Z. Special Topics. I, II, S. 1-6 Hr. A study of contemporary topics selected from recent developments in the field.

N-E 691. Advanced Topics. 1-6 Hr. PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses.

N-E 692. Directed Study. 1-6 Hr. Directed study, reading, and or research.

N-E 693. Special Topics. 1-6 Hr. A study of contemporary topics selected from recent developments in the field.

N-E 694. Seminar. 1-6 Hr. Seminars arranged for advanced graduate students.

N-E 695. Independent Study. 1-6 Hr. Faculty supervised study of topics not available through regular course offerings.

N-E 696. Graduate Seminar. 1 Hr. PR: Consent. It is anticipated that each graduate student will present al least one seminar to the assembled faculty and graduate student body of his/her program.

N-E 697. Research. 1-15 Hr. PR: Consent. Research activities leading to thesis, problem report, research paper or equivalent scholarly project, or a dissertation. Grading may be S/U.

N-E 698. Thesis. 2-4 Hr. PR: Consent. Note: This is an optional course for programs that believe that this level of control and supervision is needed during the writing of their student's reports, thesis, or dissertations. Grading may be S/U.

N-E 699. Graduate Colloquium. 1-6 Hr. PR: Consent. For graduate students not seeking coursework credit but who wish to meet residence requirements, use the University's facilities, and participate in its academic and cultural programs. Note: Graduate students not actively involved in coursework or research are entitled, through enrollment in his/her department's Graduate Colloquium, to consult with graduate faculty, participate in both formal and informal academic activities sponsored by his/her program, and retain all of the rights and privileges of duly enrolled students. Grading is S/U; colloquium credit may not be counted against credit requirements for master's programs.

Public Relations (PR)

PR 215. Introduction to Public Relations. 3 Hr. (Open to all University students.) Introduces the student to the principles of public relations. Definition and historical development, opportunities and challenges, techniques and management of public relations are included.

PR 319. PR Editing and Design. 3 Hr. PR: JRL 318 and PR 215. Editing and production techniques for public relations media (brochures, reports, newsletters, etc.,) including copy preparation, typography, graphic design, layout, and desktop publishing.

PR 321. Public Relations Research and Theory. 3 Hr. PR: STAT 211 and JRL 318 and PR 215.

PR 324. Public Relations Writing and Applications. 3 Hr. PR: PR 319 or JRL 319. Writing, design, graphics, and desktop publishing as major tools of public relations practitioners and planners.

PR 333. Public Relations Web Design. 3 Hr. PR: None. Web campaigns, Hand-coding HTML, design concepts, layout, hyperlinks, images, tables, web-production software, establishing and maintenance of web server account, uploading files.

PR 422. Public Relations Case Studies. 3 Hr. PR: PR 324 and JRL 421 or consent. Seminar based on in-depth studies of public relations programs developed and applied in support of our institutions. Primary emphasis on successful campaigns, but unsuccessful efforts also will be examined for causes of failure.

PR 490. Teaching Practicum. 1-3 Hr. PR: Consent. Teaching practice as a tutor or assistant. (Course will be graded on a Pass/Fail basis.)

PR 491. Professional Field Experience. 1-18 Hr. PR: Consent (May be repeated up to a maximum of 18 Hours.) Prearranged experiential learning program, to be planned, supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development. (Course will be graded on a Pass/Fail basis.)

PR 493A-Z. Special Topics. 1-3 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses.

PR 494A-Z. Seminar. 1-3 Hr. PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty.

PR 496. Senior Thesis. 1-3 Hr. PR: Consent. (Course will be graded on a Pass/Fail basis.)

PR 498. Honors. 1-3 Hr. PR: Students in Honors Program and consent by the Honors Director. Independent reading, study or research.

PR 512. Fund Raising and Foundation Management. 3 Hr. PR: Journalism graduate student or senior standing. Seminar. Studies in fund raising, alumni relations, and foundation management.

PR 591. Advanced Topics. 1-6 Hr. PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses.

PR 593. Special Topics. 1-3 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses.

PR 697. Research. 1-15 Hr. PR: Consent. Research activities leading to thesis, problem report, research paper or equivalent scholarly project, or a dissertation. Grading may be S/U.

PR 698. Thesis. 2-4 Hr. PR: Consent. Note: This is an optional course for programs that believe that this level of control and supervision is needed during the writing of their student's reports, thesis, or dissertations. Grading may be S/U.

PR 699. Graduate Colloquium. I, II, S. 1-6 Hr. PR: Consent. For graduate students not seeking coursework credit but who wish to meet residence requirements, use the University's facilities, and participate in its academic and cultural programs. Note: Graduate students not actively involved in coursework or research are entitled, through enrollment in his/her departments Graduate Colloquium, to consult with graduate faculty, participate in both formal and informal academic activities sponsored by his/her program, and retain all of the rights and privileges of duly enrolled students. Grading is S/U; colloquium credit may not be counted against credit requirements for master's programs.

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menu	Journalism School Course Descriptions Advertising Broadcast News Integrated Marketing Communications (IMC) Journalism News-Editorial Public Relations Summer School & Minor Programs Advertising (ADV) ADV 215. Principles of Advertising. 3 Hr. (Open to all University students.) An introduction to all sides of the advertising field and to the process, quantitative, strategic and aesthetic, by which the sales message is planned, produced and delivered. This is the first advertising course for Advertising Majors and must be taken as a pre-requisite for other courses in the sequence. ADV 315. Advertising Copywriting. 3 Hr. PR: ADV 215 and admission to School of Journalism. Writing advertising copy and designing effective layouts. Elements of effective advertising: creating strategies, building campaigns, writing and rewriting, and preparing roughs and comps. Developing a portfolio. Emphasis on print advertising. (Should be taken in combination with ADV 403.) ADV 401. Retail Advertising. 3 Hr. PR: ADV 315 and ADV 403. Principles and practices of retail advertising. Planning and budgeting; copy preparation and layout, evaluation and selection of media; outdoor advertising, specialty advertising. ADV 403. Advertising Media Analysis. 3 Hr. PR: ADV 215. Coreq: ADV 315. Theory, evaluation and selection of advertising media for a variety of market situations. Market analysis, media characteristics, sources of media data, and development of a media plan. ADV 410. Graphic Design. 3 Hr. PR: ADV 215. Design layouts for print media. Includes buying, supervising, and scheduling of art, typography, and print material. (2 Hr. lec, 2 Hr. lab). ADV 451. Direct Marketing. 3 Hr. PR: ADV 315 and ADV 403. An examination of the concepts, strategies and applications involved in direct marketing. Measurability, accountability, lists, data and the integration of direct marketing program into total marketing efforts are discussed. ADV 459. Campaigns. 3 Hr. PR: ADV 315 and ADV 403 and JRL 421 and senior standing. The capstone course in the undergraduate advertising curriculum. The course is designed to give students the opportunity to integrate all prior learning and apply it to the development of an advertising campaign for a real-world client. The actual output of the course will be a written plans book and a formal campaign presentation. (Should be taken the final semester before graduation.) ADV 490. Teaching Practicum. 1-3 Hr. PR: Consent. Teaching practice as a tutor or assistant. (Course will be graded Pass/Fail.) ADV 491. Professional Field Experience. 1-l8 Hr. PR: Consent. (May be repeated up to a maximum of 18 Hours.) Prearranged experiential learning program, to be planned, supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development. (Course will be graded Pass/Fail.) ADV 493A-Z. Special Topics. 1-6 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses. ADV 494A-Z. Seminar. 1-3 Hr. PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty. ADV 498. Honors. 1-3 Hr. PR: Students in Honors Program and Consent by the Honors Director. Independent reading, study, or research. ADV 539. Seminar in Advertising Management Problems. 2 Hr. PR: Major or minor in advertising. Application of the study of advertising research, law, and theory in the preparation of a national advertising campaign. Aspects of campaign. Aspects of the campaign to cover marketing, research, creative, media, sales promotion, and presentation ADV 593A-Z. Special Topics. I, II, S. 1-6 Hr. A study of contemporary topics selected from recent developments in the field. Broadcast News (BN) BN 191A. Special Topics. 1-3 Hr. BN 215. Electronic Media & Society. 3 Hr. (Open to all University students.) Survey of the electronic media industry with an emphasis on the role of broadcast journalism in society. Covers historical development, regulation, industry standards, ethics, international media, and contemporary issues. BN 293A-Z. Special Topics. 1-3 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses. BN 319. Broadcast News Writing. 3 Hr. PR: Admission to School of Journalism and JRL 215. Gathering, researching, and evaluating facts; reporting and writing news for radio and television; editorial decision making and responsibility; broadcast news ethics. (Lab fees will be assessed for this course.) BN 385. Radio and Audio Reporting. 3 Hr. PR: BN 319. Writing and reporting news for radio and other digital audio sources. Lec./Lab. (Lab fees assessed for this course.) BN 386. Beginning Television Reporting. 3 Hr. PR: BN 319. Reporting, writing and producing stories for television news using digital video technology: emphasis on visual storytelling, editorial decision-making, and ethical and legal considerations. (Lab fees will be assessed for this course.) BN 486. Broadcast Bureau Reporting. 3 Hr. PR: BN 386 and BN 319. Students work with KDKA producers and news directors to develop, report and shoot stories to air on KDKA-TV. The instructor will hold weekly conferences to further develop writing and reporting skills learned in previous courses. BN 487. Advanced TV Reporting & Producing. 3 Hr. PR: BN 386. Reporting, writing and producing television news stories using advanced production techniques; producing stories for cable or broadcast television. Work may be aired on local or regional broadcast or cable stations. (Lab fees will be assessed for this course.) BN 488. Video Production. 1 Hr. PR: BN 386. This course is designed to teach broadcast journalism students advanced digital video and audio techniques for news productions, including field reports, newscasts, and studio-based programs; principles and theories of news production. BN 490. Teaching Practicum. 1-3 Hr. PR: Consent. Teaching practice as a tutor or assistant. (This course will be graded Pass/Fail.) BN 491. Professional Field Experience. 1-18 Hr. PR: Consent. (May be repeated up to a maximum of 18 Hours.) Prearranged experiential learning program, to be planned, supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development. (Course will be graded Pass/Fail.) BN 493A-Z. Special Topics. I, II, S. 1-6 Hr. A study of contemporary topics selected from recent developments in the field. BN 494A-Z. Seminar. 1-3 Hr. PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty. BN 496. Senior Thesis. 1-3 Hr. PR: Consent. BN 498. Honors. 1-3 Hr. PR: Students in Honors Program and Consent by the Honors Director. Independent reading, study, or research. BN 517. Contemporary Issues in Broadcast News. 3 Hr. Open to graduate journalism students and to journalism seniors with a 3.0 grade point average, consent. In-depth study of contemporary issues in broadcast journalism; role of television news in society, fairness and objectivity in news presentation, economic and organizational influences, criticism of television news formats. Individual papers on selected topics. BN 590. Teaching Practicum. 1-3 Hr. Supervised practice in college teaching of Broadcasting. Note: This course is intended to insure that graduate assistants are adequately prepared and supervised when they are given college teaching responsibility. It will also present a mechanism for students not on assistantships to gain teaching experience. (Course may be graded S/U.) BN 591. Advanced Topics. 1-6 Hr. PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses. BN 592. Directed Study. 1-6 Hr. Directed study, reading, and/or research. BN 593A-Z. Special Topics. 1-6 Hr. A study of contemporary topics selected from recent developments in the field. BN 594. Special Seminars. 1-6 Hr. Seminars arranged for advanced graduate students. BN 695. Independent Study. 1-6 Hr. Faculty supervised study of topics not available through regular course offerings. BN 696. Graduate Seminar. 1 Hr. PR: Consent. It is anticipated that each graduate student will present at least one seminar to the assembled faculty and graduate student body of his/her program. BN 697. Research. 1-15 Hr. PR: Consent. Research activities, leading to thesis, problem report, research paper or equivalent scholarly project, or a dissertation. BN 698. Thesis. 2-4 Hr. PR: Consent. Note: This is an optional course for programs that believe that this level of control and supervision is needed during the writing of their student's reports, thesis, or dissertations. Grading may be S/U. BN 699. Graduate Colloquium. 1-6 Hr. PR: Consent. For graduate students not seeking coursework credit but who wish to meet residence requirements, use the University's facilities, and participate in its academic and cultural programs. Note: Graduate students not actively involved in coursework or research are entitled, through enrollment in his/her department's Graduate Colloquium, to consult with graduate faculty, participate in both formal and informal academic activities sponsored by his/her program, and retain all of the rights and privileges of duly enrolled students. Grading is S/U; colloquium credit may not be counted against credit requirements for master's programs. Integrated Marketing Communications (IMC) IMC 610. Introduction to IMC. 3 Hr. PR: Admissions to the program. Overview of advertising, public relations, direct marketing, communications, promotions and online communications. IMC 611. Research Methods. 3 Hr. PR:IMC 610. The study of qualitative and quantitative methods common to research for IMC. Processes used for structuring focus groups, sampling, measurement, analytical procedures and data will be studied. IMC 612. Audience Behavior. 3 Hr. PR: IMC 610 and IMC 611. Consumer decision-making, attitude development and change, segmentation, psychographics, demographics, satisfaction and cognitive dissonance. IMC 613. IMC Brand Management. 3 Hr. PR: IMC 610 and IMC 611. This class looks at creating and communicating a brand's image. The kinds of information and research needed to create a successful brand image for a product or service will be explored. IMC 614. IMC Media Analysis. 3 Hr. PR: IMC 610 and IMC 611. This class will be dedicated to the understanding of media planning including media selection, market analysis, and media data and plan development. IMC 615. IMC Creative Strategy. 3 Hr. PR:IMC 610 and IMC 611 Creative strategies from an IMC perspective, including advertising, public relations, direct marketing and web-based communications. IMC 616. Direct Marketing Communication. 3 Hr. PR: IMC 610 and IMC 611. Examines the concepts, strategies and applications involved in direct marketing communications as well as the use of database management, creative executions and communicating via the Internet. IMC 617. IMC Sales Promotion Communications. 3 Hr. PR: IMC 610 and IMC 611. Sales promotion and its role as an IMC communications vehicle will be looked at. The effect of promotion techniques on both consumer-oriented and business-to-business audiences will be broken down and analyzed. IMC 618. IMC Public Relations. 3 Hr. PR: IMC 610 and IMC 611. Public relations tools for marketing communications: brochures, newsletter, press kits, web pages and event promotions. IMC 619. IMC New Media. 3 Hr. PR: IMC 610 and IMC 611. The integration of new media into an existing IMC campaign will be studied. Examines the use of new media for interactive communications, relationship marketing and customer service. IMC 620. IMC Measurement & Analysis. 3 Hr. PR: IMC 610 and IMC 611. This class will focus on how the IMC process uses consumer based testing, budgeting and the evaluation of campaign results. IMC 621. IMC Seminar. 3 Hr. PR: IMC 610 and IMC 611. This Class will look at IMC campaigns and issues facing IMC such as legal or ethical studies as well as new trends and polities facing the industry. IMC 636. Campaigns. 3 Hr. PR: IMC 610 and IMC 611. This is the capstone course where the students tie together the skills developed in prior courses and learn how to integrate them into a campaign maximizing the impact of marketing communications message. Journalism (JRL) JRL 101. Introduction to Mass Communication. 3 Hr. (Recommended for all University students.) Mass communicator's role in developing political, social, and economic fabrics of a democratic society. Organization and function of newspapers, magazines, broadcast stations, and other principal media, including the role of advertising and public relations. JRL 115. Journalism Orientation. 1 Hr. PR: School of Journalism Direct Admission Status. Supports first-year students to make transition from high school to college; introduces students to careers, majors in journalism; develops a better understanding of the learning process; and acquire basic academic and personal “survival skills.” JRL 215. Media Writing. 3 Hr. PR: MDS 103 and ENGL 101 and ENGL 102 and JRL 101 with a grade of 'C' or better, passage of Journalism Qualifying Exam. Introduction to the fundamental writing and fact-gathering skills of journalism and public relations for the print and electronic media. Students must purchase a Macintosh double-density or high-density disk for class. (Lab fee will be assessed for this course.) JRL 220. Intro to Photojournalism. 3 Hr. (Open to all University students.) Basic techniques of journalistic photography, digital imaging and editing. Students must have access to a film or digital camera. Supplies cost approximately $100. JRL 250. Publications Problems. 1-3 Hr. PR: Admission to School of Journalism. Exploration of planning, designing, and printing problems, and dealing with print professionals. (Lab fees will be assessed for this course.) JRL 293. Advanced Journalism Problems. 1-6 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses. JRL 293A-Z. Special Topics. 1-6 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses. JRL 318. Reporting for Print Media. 3 Hr PR: JRL 215 (C or better). Essentials of developing and covering a news beat. Students generate stories, cultivate sources, and discover their community. News and feature stories include police, courts, budgets, meetings, and speeches. A departmental honors section, available to students possessing superior writing skills, requires the instructor's course approval signature. (Lab fees will be assessed for this course.) JRL 319. Copy Editing and Make-up. 3 Hr. PR: JRL 318. Students develop the skills necessary for the modern newspaper copy desk, including copy editing, working with wire service copy, headline writing, page layout and desktop production. (Lab fees will be assessed for this course.) JRL 320. Advanced Photojournalism. 3 Hr. PR: JRL 220 or Consent. Introduction to advanced techniques and concepts in visual journalism for print and electronic media. Color, lighting, studio and digital camera techniques. JRL 421. Mass Communications Research Methods. 3 Hr. A broad study of scientific and critical research methods as they apply to mass media practices; review of relevant sources for historical data gathering, readership, and audience analysis; evaluation of marketing and public opinion research. (2 hr. lec., 1 hr. field experience.) JRL 431. Multimedia Reporting. 3 Hr. PR: JRL 220 or Consent. Reporting/production for online media. Ethics and role of visual journalists. Software basics and use of audio, video and still photography in online reporting. JRL 440. Visual Storytelling for the Media. 3 Hr. PR: JRL 220 or Consent. Development of advanced practical and analytical skills in digital photojournalism, photo editing and cross-media design. Analysis of images, visual narratives, new media storytelling, digital imaging, media asset management, and ethical and social issues. JRL 441. Internship. 3 Hr. PR: Journalism majors only and foundation courses in one of the sequences. Full-time employment for a minimum of 10 weeks under a signed contract detailing the terms of the experience. (Graded Pass/Fail.) JRL 442. Practicum. 1-2 Hr. Journalism majors only. PR: Foundation courses in one of the sequences. Student must have a signed contract detailing terms of the learning experience. 8-20 hours per week for a minimum of 10 weeks, while taking other courses. (Graded on a Pass/Fail basis.) JRL 489. Media Issues and Ethics. 3 Hr. PR: JRL 215. In-depth study of contemporary media issues such as right of access to media and morality and ethics in news and advertising; new FTC and FCC regulations; media responsibility to society; social responsibility of media professionals. JRL 490. Teaching Practicum. 1-3 Hr. PR: Consent. Teaching practice as a tutor or assistant. (Graded on a Pass/Fail basis.) JRL 491. Professional Field Experience. 1-18 Hr. PR: Consent (May be repeated up to a maximum of 18 hours). Prearranged experiential learning program, to be planned; supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development. (Graded on a Pass/Fail basis.) JRL 493A-Z. Special Topics. 1-6 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses. JRL 494A-Z. Seminar. 1-3 Hr. PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty. JRL 496. Senior Thesis. 1-3 Hr. PR: Consent. JRL 498. Honors. 1-3 Hr. PR: Students in Honors Program and consent by the Honors Director. Independent reading, study, or research. JRL 551. Journalism of the West. 3 Hr. PR: Graduate status or consent. This course examines how journalistic writers have constructed a variety of images of the American West, both historically and in the present, through the use of readings, writing assignments, and web links. JRL 555. Women and Minorities in the Media. 3 Hr. PR: Consent Students explore the evolution of women and minorities in the media, from the 1960s to the present. Students critically examine how marginalized groups are depicted in mass media texts, such as television, movies, and magazines. JRL 591A-Z. Advanced Topics. 1-6 Hr. PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses. JRL 593. Special Topics. I, II, S. 1-6 Hr. A study of contemporary topics selected from recent developments in the field. JRL 594. Seminar. 1-6 Hr. PR: Consent. Advanced study of methodological techniques. Research project chosen from area of student's major interest. A written report of the study undertaken is required. JRL 600. Introduction to Graduate Studies. 0 Hr. (Required of all graduate journalism students.) Designed to orient students to graduate study. (Class meets once a week.) JRL 601. Research Methods. 3 Hr. (Required of all graduate journalism students.) Study of quantitative methods common to research in communications. An introduction to sampling, measurement, analytic procedures, and data. JRL 604. Mass Media and Society. 3 Hr. (Required of all graduate journalism students.) Study of mass media and their role in and influence on society; includes analysis of the social, political, and economic determinants of media content and character. JRL 620. Advanced Journalistic Writing and Research. 3 Hr. (Required of all graduate journalism students.) Study of advanced journalistic writing and research techniques. Students will practice the writing and research techniques on topics of their own choosing. Academic or popular topics may be selected. JRL 639. Seminar in Advanced Advertising Management Problems. 3 Hr. Application of the study of current developments in aspects of integrated marketing, communications and advertising, topics may include: message strategy, segmentation, interactive marketing, public relations practices and management and media strategy. Focus is placed on current industry practices and developments. JRL 640. Corporate Communications. 3 Hr. Conferences to examine the synergistic effects of advertising, journalism, and public relations for different kinds of corporations. Team projects and presentations. JRL 689. Ethics of Mass Communication. 2 Hr. PR: Open to graduate journalism students and journalism seniors with a 3.0 grade point average; Consent. Introduction to ethical principles and their application in the development of mass media systems and societal changes; professional codes; case studies; current problems. JRL 690. Teaching Practicum. 1-3 Hr. PR: Consent. Supervised practice in college teaching of Journalism. Note: This course is intended to insure that graduate assistants are adequately prepared and supervised when they are given college teaching responsibility. It will also present a mechanism for students not on assistantships to gain teaching experience. Grading may be S/U. JRL 691. Professional Field Experience. I, II, S. 1-18 Hr. PR: Consent (may be repeated up to a maximum of 18 hours). Prearranged experimental learning program, to be planned, supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development. JRL 692. Directed Study. 1-6 Hr. Directed study, reading, and/or research. JRL 693. Special Topics. 1-6 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses. JRL 694. Seminar. 1-6 Hr. PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty. JRL 695. Independent Study. 1-6 Hr. Faculty supervised study of topics not available through regular course offerings. JRL 696. Graduate Seminar. 1 Hr. PR: Consent. It is anticipated that each graduate student will present at least one seminar to the assembled faculty and graduate student body of his/her program. JRL 697. Research. 1-15 Hr. Research activities leading to thesis, problem report, research paper or equivalent scholarly project, or a dissertation. Grading may be S/U. JRL 698. Thesis. 2-4 Hr. PR: Consent. Note: This is an optional course for programs that believe that this level of control and supervision is needed during the writing of their student's reports, thesis, or dissertations. Grading may be S/U. JRL 699. Graduate Colloquium. 1-6 Hr. PR: Consent. For graduate students not seeking coursework but who wish to meet residence requirements, use the University's facilities, and participate in its academic and cultural programs. Note: Graduate students not actively involved in coursework or research are entitled, through enrollment in his/her department's Graduate Colloquium, to consult with graduate faculty, participate in both formal and informal academic activities sponsored by his/her program, and retain all of the rights and privileges of duly enrolled students. Grading is S/U; colloquium credit may not be counted against credit requirements for master's programs. News Editorial (N-E) N-E 408. The Community Newspaper. 2 Hr. (Open to all University students.) Fundamental problems and techniques in operation of community newspapers. N-E 418. Advanced Reporting. 3 Hr. PR: JRL 319 and admission to the School of Journalism or consent. Students write carefully researched stories using writing, reporting, and interviewing skills they have acquired in previous classes while applying techniques of literary journalism. The class emphasizes immersion reporting: students spend extended time with one subject to develop skills in storytelling, interviewing and organization. (Lab fees will be assessed for this course.) N-E 420. Feature Writing. 3 Hr. PR: JRL 318 and admission to the School of Journalism or consent. Developing, writing, and editing news features, personality profiles, color pieces, issue-oriented articles and human impact stories for news, public relations and film. The course emphasizes narrative, descriptive, analytic and story-telling skills. One-on-one professor/student conferences stress story building and revision. (Lab fees will be assessed for this course.) N-E 425. High School Publications Advising. 3 Hr. PR: JRL 319 and ADV 215. (For students seeking Journalism certification.) Emphasizes writing styles, newspaper/yearbook layout, rights and responsibilities of the teacher, students, and school system. Enrollees will construct instructional portfolios based on research and classroom discussion concepts. N-E 426. Public Affairs Reporting. 3 Hr. PR: JRL 319 or PR 319 and admission to the School of Journalism. Students take skills learned in other News Editorial classes -writing, researching and interviewing-and apply tem to the agencies, structures and programs that make society work. They also work with local newspapers to develop and publish stories. public agencies, including circuit court, police (Lab fees will be assessed for this course.) N-E 427. American Journalism History. 3 Hr. PR: JRL 101 HIST 152 and HIST 153 or consent. Development of media from seventeenth-century England and the American colonies; great names in journalism; and freedom of the press and its implications and impact on the nation. N-E 428. Law of the News Media. 3 Hr. (For Journalism seniors and graduate students.) PR: Foundation courses for other sequences. The law as it affects the mass media. Considered are such areas as libel, privacy, public records, criminal pre-trial publicity, and freedom of information, obscenity. N-E 430. Editorial and Critical Writing. 3 Hr. PR: JRL 319 or PR 319. Students will analyze news issues, write editorials, and write editorial page columns. Students will also analyze the role and content of the editorial pages in contemporary newspapers. N-E 459. Newspaper Bureau Reporting. 3 Hr. PR: JRL 319. Students will work with editors at a West Virginia newspaper and the instructor to conceive, report, write and photograph stories for publication at the newspaper. Conferences will be held each week with newsroom editors. N-E 490. Teaching Practicum. 1-3 Hr. PR: Consent. Teaching practice as a tutor or assistant. (Course will be graded on a Pass/Fail basis.) N-E 491. Professional Field Experience. 1-18 Hr. PR: Consent. (May be repeated up to a maximum of 18 Hours.) Prearranged experiential learning program, to be planned, supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development. (Course will be graded on a Pass/Fail basis.) N-E 493A-Z. Special Topics. 1-3 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses. N-E. 494A-Z. Seminar. 1-3 Hr. PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty. N-E 496. Senior Thesis. 1-3 Hr. PR: Consent. N-E 498. Honors. 1-3 Hr. PR: Students in Honors Program and consent by the Honors Director. Independent reading, study or research. N-E 590. Teaching Practicum. 1-3 Hr. PR: Consent. Supervised practice in college teaching of News Editorial. Note: This course is intended to insure that graduate assistants are adequately prepared and supervised when they are given college teaching responsibility. It will also present a mechanism for students not on assistantships to gain teaching experience. Grading will be S/U. N-E 591. Advanced Topics. 1-6 Hr. PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses. N-E 593A-Z. Special Topics. I, II, S. 1-6 Hr. A study of contemporary topics selected from recent developments in the field. N-E 691. Advanced Topics. 1-6 Hr. PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses. N-E 692. Directed Study. 1-6 Hr. Directed study, reading, and or research. N-E 693. Special Topics. 1-6 Hr. A study of contemporary topics selected from recent developments in the field. N-E 694. Seminar. 1-6 Hr. Seminars arranged for advanced graduate students. N-E 695. Independent Study. 1-6 Hr. Faculty supervised study of topics not available through regular course offerings. N-E 696. Graduate Seminar. 1 Hr. PR: Consent. It is anticipated that each graduate student will present al least one seminar to the assembled faculty and graduate student body of his/her program. N-E 697. Research. 1-15 Hr. PR: Consent. Research activities leading to thesis, problem report, research paper or equivalent scholarly project, or a dissertation. Grading may be S/U. N-E 698. Thesis. 2-4 Hr. PR: Consent. Note: This is an optional course for programs that believe that this level of control and supervision is needed during the writing of their student's reports, thesis, or dissertations. Grading may be S/U. N-E 699. Graduate Colloquium. 1-6 Hr. PR: Consent. For graduate students not seeking coursework credit but who wish to meet residence requirements, use the University's facilities, and participate in its academic and cultural programs. Note: Graduate students not actively involved in coursework or research are entitled, through enrollment in his/her department's Graduate Colloquium, to consult with graduate faculty, participate in both formal and informal academic activities sponsored by his/her program, and retain all of the rights and privileges of duly enrolled students. Grading is S/U; colloquium credit may not be counted against credit requirements for master's programs. Public Relations (PR) PR 215. Introduction to Public Relations. 3 Hr. (Open to all University students.) Introduces the student to the principles of public relations. Definition and historical development, opportunities and challenges, techniques and management of public relations are included. PR 319. PR Editing and Design. 3 Hr. PR: JRL 318 and PR 215. Editing and production techniques for public relations media (brochures, reports, newsletters, etc.,) including copy preparation, typography, graphic design, layout, and desktop publishing. PR 321. Public Relations Research and Theory. 3 Hr. PR: STAT 211 and JRL 318 and PR 215. PR 324. Public Relations Writing and Applications. 3 Hr. PR: PR 319 or JRL 319. Writing, design, graphics, and desktop publishing as major tools of public relations practitioners and planners. PR 333. Public Relations Web Design. 3 Hr. PR: None. Web campaigns, Hand-coding HTML, design concepts, layout, hyperlinks, images, tables, web-production software, establishing and maintenance of web server account, uploading files. PR 422. Public Relations Case Studies. 3 Hr. PR: PR 324 and JRL 421 or consent. Seminar based on in-depth studies of public relations programs developed and applied in support of our institutions. Primary emphasis on successful campaigns, but unsuccessful efforts also will be examined for causes of failure. PR 490. Teaching Practicum. 1-3 Hr. PR: Consent. Teaching practice as a tutor or assistant. (Course will be graded on a Pass/Fail basis.) PR 491. Professional Field Experience. 1-18 Hr. PR: Consent (May be repeated up to a maximum of 18 Hours.) Prearranged experiential learning program, to be planned, supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development. (Course will be graded on a Pass/Fail basis.) PR 493A-Z. Special Topics. 1-3 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses. PR 494A-Z. Seminar. 1-3 Hr. PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty. PR 496. Senior Thesis. 1-3 Hr. PR: Consent. (Course will be graded on a Pass/Fail basis.) PR 498. Honors. 1-3 Hr. PR: Students in Honors Program and consent by the Honors Director. Independent reading, study or research. PR 512. Fund Raising and Foundation Management. 3 Hr. PR: Journalism graduate student or senior standing. Seminar. Studies in fund raising, alumni relations, and foundation management. PR 591. Advanced Topics. 1-6 Hr. PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses. PR 593. Special Topics. 1-3 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses. PR 697. Research. 1-15 Hr. PR: Consent. Research activities leading to thesis, problem report, research paper or equivalent scholarly project, or a dissertation. Grading may be S/U. PR 698. Thesis. 2-4 Hr. PR: Consent. Note: This is an optional course for programs that believe that this level of control and supervision is needed during the writing of their student's reports, thesis, or dissertations. Grading may be S/U. PR 699. Graduate Colloquium. I, II, S. 1-6 Hr. PR: Consent. For graduate students not seeking coursework credit but who wish to meet residence requirements, use the University's facilities, and participate in its academic and cultural programs. Note: Graduate students not actively involved in coursework or research are entitled, through enrollment in his/her departments Graduate Colloquium, to consult with graduate faculty, participate in both formal and informal academic activities sponsored by his/her program, and retain all of the rights and privileges of duly enrolled students. Grading is S/U; colloquium credit may not be counted against credit requirements for master's programs.