Advertising Sequence
The Advertising program teaches students how to develop and produce persuasive messages and advertising campaigns. Students build skills in writing, research, graphic design, direct marketing, media planning and campaign management.
Advertising students plan and produce advertising campaigns for actual businesses, gaining real-world experience that can lead to careers at advertising agencies and corporations, as well as public sector fields.
The School of Journalism boasts an active Advertising Club that offers students professional networking opportunities. In spring 2006, the Advertising Club traveled to Washington, D.C., where they met with representatives from The Washington Post, AOL, NPR, the NBC news bureau and PBS.
The advertising curriculum is challenging, but the results are tangible. Graduates have gone on to become successful account executives, art directors, creative directors, corporate advertising directors and media planners. They work with top advertising firms, and some own their own agencies.
For more information on the advertising program, contact Dr. Sammy Lee at (304) 293-3505. ext. 5416 or at sang.lee@mail.wvu.edu.