Advertising Program | Perley Isaac Reed School of Journalism

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Academics

Undergraduate Programs

Undergraduate Program | Admission | Advertising | Journalism | Public Relations
Strategic Communications | JQE | Certificate of Digital Proficiency | Graduation Requirements

About Our Advertising Major

As of Fall 2013, Advertising becomes an Area of Emphasis within the new School’s new Strategic Communications major.

The P.I. Reed School of Journalism’s (SOJ) advertising major teaches students how to develop and produce persuasive messages and advertising campaigns. Students build skills in writing, research, graphic design, direct marketing, media planning and campaign management.

Advertising students plan and produce advertising campaigns for actual businesses, gaining real-world experience that can lead to careers at advertising agencies, corporations and public-sector fields.

The SOJ also helps place students in internships that offer hands-on experience beyond the classroom. Students obtain internships everywhere from top New York advertising agencies to Capitol Hill and the White House.

The program boasts an active student-run advertising agency. Martin-Hall Agency offers students the opportunity to work with real clients and provides them with professional networking opportunities. Martin-Hall Agency team members also participate in the national AAF Competition.

Advertising Major Requirements

Advertising majors earn a Bachelor of Science in Journalism, Advertising (BSJ) degree upon successful completion of the program.

To graduate, all SOJ majors must complete a minimum of 128 credit hours.

In addition to required SOJ core and advertising major courses, students must take a specified number of courses outside the SOJ. Students must also complete a minor (or second major), as well as General Education Curriculum (GEC) requirements approved by the SOJ.

Finally, the SOJ’s accreditation guidelines require that students take a minimum of 80 credit hours outside of the SOJ, 65 of which must be liberal arts courses. Typically, students meet those requirements through the GEC and minor courses but should consult with their academic advisor to ensure they are on track to graduate.

Current students should refer to Degree Works to determine their scheduling needs. Future students can refer to the WVU Undergraduate Catalog for the major requirements and sample schedule.

For more information, contact the SOJ’s Advising Coordinator Emily Moll at (304) 293-5873 or Emily.Moll@mail.wvu.edu.

P.I. Reed School of Journalism
P.O. Box 6010 | 1511 University Ave.
Morgantown, WV 26506-6010
Phone: 304.293.3505 | Fax: 304.293.3072
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