SOJ eNews
- Friends, colleagues and former students pay tribute to the late Dr. George Esper
May 16, 2012 - Nutting receives honorary degree at May Commencement
April 26, 2012 - Dahlia receives top teaching honor at WVU
April 18, 2012 - Dr. Colistra named 2012 Excellence in Civic Engagement Award Recipient
April 18, 2012
Student Announcements
- SOJ Commencement This Saturday!
May 10, 2012 - JQE test scheduled for May 10
May 9, 2012 - Open lab hours during finals week
May 1, 2012 - Last chance to claim graduation tickets!
April 25, 2012
Jobs
- The Butler Eagle seeks editorial writer
May 16, 2012 - West Virginia Junior College seeks Career Management Director
May 9, 2012 - Financial writers wanted--Dow Jones Newswires
May 9, 2012 - Office of Senator Jay Rockefeller seeks press assistant
April 23, 2012
Internships
- WVU CPASS seeks communications and alumni affairs intern
May 16, 2012 - Mon General seeks summer intern
May 16, 2012 - Racer X Illustrated seeks intern
May 16, 2012 - WV Public Theater seeks audio visual intern
May 16, 2012
Scholarships & Competitions
Undergraduate Programs
Undergraduate Programs | Admission | Advertising Program | Journalism Program
Public Relations Program | JQE | Certificate of Digital Proficiency | Graduation Requirements
About Our Advertising Program
The P.I. Reed School of Journalism’s (SOJ) advertising program teaches students how to develop and produce persuasive messages and advertising campaigns. Students build skills in writing, research, graphic design, direct marketing, media planning and campaign management.
Advertising students in the SOJ plan and produce advertising campaigns for actual businesses, gaining real-world experience that can lead to careers at advertising agencies, corporations and public-sector fields.
The SOJ also helps place students in internships that offer hands-on experience beyond the classroom. Students participate in internships everywhere from top New York advertising agencies to Capitol Hill and the White House.
The program boasts an active student-run advertising agency. Martin-Hall Agency offers students the opportunity to work with real clients and provides them with professional networking opportunities. The Martin-Hall Agency team members also participate in the national AAF Competition.
Advertising Program Requirements
Advertising majors earn a Bachelor of Science in Journalism, Advertising (BSJ) degree upon successful completion of the program.
To graduate, all SOJ majors must complete a minimum of 128 credit hours.
In addition to required SOJ core and advertising program courses, students must take a specified number of courses outside the SOJ. Students must also complete a minor (or second concentration), as well as General Education Curriculum (GEC) requirements approved by the SOJ.
Finally, the SOJ’s accreditation guidelines require that students take a minimum of 80 hours outside of the SOJ, 65 of which must be liberal arts courses. Typically, students meet those requirements through the GEC and minor courses but should consult with their academic advisor to insure they are on track to graduate.
Students should refer to the following documents when planning their schedules:
- Advertising Program Requirements and Sample Schedule
- Advertising Curriculum Sheet
- Minors and Second Concentrations
For more information, contact the SOJ’s Student Services Advisor David Becker at (304) 293-5868 or David.Becker@mail.wvu.edu.
