Dr. Jensen Moore

Director of Undergraduate Online Programs, Assistant Professor
Jensen.Moore@mail.wvu.edu
304-293-3505 x5427

Dr. Jensen Moore is the Director of Undergraduate Online Programs and an assistant professor at the Perley Isaac Reed School of Journalism. She previously worked for the School’s Integrated Marketing Communications (IMC) program, Wayne State University Department of Communication (Detroit, Mich.) and the University of Missouri School of Journalism (Columbia, Mo.).

Moore’s research examines the effects of health messages on audience processing. Research interests include smoking cessation/prevention, mammograms, HPV vaccine adoption and breast feeding. Her digital media research has examined comparisons to traditional media, Internet use and effects of chat room regulation. Moore also examines e-Learning outcomes and socialization methods for online faculty.

Moore has co-authored articles that have appeared in journals including Journal of Broadcasting & Electronic Media, Psychophysiology, Journalism & Mass Communication Educator and Equid Novi. She also co-authored a book chapter for the 2007 edition of Internet Advertising: Theory and Research.

To date, Moore has had over 30 manuscripts accepted for presentation at national research conferences and has won four top paper awards from the Association for Education in Journalism and Mass Communication (AEJMC). In 2009, her dissertation was nominated for two awards from the International Communication Association (ICA).

Moore received her doctorate degree in journalism from the University of Missouri School of Journalism. She earned a master’s degree in journalism and mass communication from the University of Minnesota. Moore also earned three bachelor’s degrees from Black Hills State University in South Dakota: business administration with a minor in psychology, marketing and mass communication with dual emphases in journalism and public relations.

Moore’s professional experience includes full-time work as the community relations director and advertising account executive for the St. Paul Saints Professional Baseball Team. She also worked for the Grand Rapids Hoops Professional Basketball Team, where she was the media and public relations director for owner Isaiah Thomas. Moore worked privately for Fresh Force Service Learning and Neighborhood Marketing Solutions in the Twin Cities and for the Wisconsin Army National Guard Recruiting Office.

Moore is a member of Kappa Tau Alpha, Golden Key, AEJMC, ICA, American Academy of Advertising and the International Society for the Scientific Study of Subjectivity.