Chad Mezera

Director, Integrated Marketing Communications (IMC) Master’s Degree and Digital Marketing Communications (DMC) Graduate Certificate Programs
Chad.Mezera@mail.wvu.edu
304-293-3505 x5415

Chad Mezera is the program director of the P.I. Reed School of Journalism’s online master’s degree program in integrated marketing communications (IMC). He also directs the graduate certificate program in IMC and the recently launched certificate program in digital marketing communications (DMC). He directs an administrative team and oversees 50 faculty members and adjunct instructors. In addition, he serves on West Virginia University’s eCampus Advisory Council. Mezera has over a decade of experience in marketing and strategic communications management.

Before coming to WVU in 2005, Mezera led the internal corporate communications activities of a major government IT reseller and solutions provider. Mezera also implemented dozens of national and regional marketing campaigns for a non-partisan think tank focused on developing and teaching best practices in government. Mezera promoted the think tank’s centers of excellence in law enforcement, contracting, technology and environmental policy.

Mezera earned a bachelor’s degree in advertising and a master’s degree in journalism from WVU and is a member of the national journalism honorary Kappa Tau Alpha. He teaches brand equity management and introduction to IMC.

For more information on the IMC program at WVU, visit http://www.imc.wvu.edu/. To learn more about the DMC certificate program, visit www.digital.wvu.edu.